Universal Orlando raised ticket prices once again over the weekend, becoming the first of Orlando's big theme park operators to lift base prices above $90.
The price of a one-day, one-park Universal ticket is now $92, before tax. That's a 3.4 percent increase from the previous price of $89.
Single-day tickets covering admission to both of Universal's theme parks — Universal Studios Florida and Universal's Islands of Adventure – rose 3.2 percent, from $124 to $128.
Some other ticket options rose by slightly larger margins. The price for a two-day, two-park ticket jumped 4.4 percent, from $159.99 to $166.99.
This is the second consecutive year that Universal has jumped out in front of its larger rival, Walt Disney World, with a round of price increases. Universal has been able to take advantage of strong pricing power afforded by the popularity of its Wizarding World of Harry Potter. Universal will also open a major new ride next month based on the Transformers toy and film franchise.
One-day, one-park prices remain $89 for both Disney andSeaWorld Orlando. But if history is any guide, the other parks will follow soon with their own rounds of price hikes.
"We set our prices to reflect the value of the entertainment experience we offer," Universal spokesman Tom Schroder said Monday. "Our guests continue to tell us we offer great entertainment at great value. Our new pricing has options as low as about $42 per day. And we will continue to offer a variety of value-driven, multi-day vacation packages for guests and their families."













